





Towels & Bath Textiles
Custom Face Towels for Wholesale & Private Label
Wholesale custom face towels in cotton, combed cotton, bamboo viscose and blended fabrics. Custom sizes, GSM, colors, logos and packaging for private label buyers.
SML Supply provides custom face towels for wholesale, private label and OEM sourcing projects.
Our face towel range covers different materials, sizes, fabric weights, colors, weaving structures and finishing options for importers, distributors, retailers, hospitality suppliers and home textile brands.
The product images shown on this page represent only a selection of available styles.
As a B2B sourcing supplier, we do not limit customers to the designs displayed online. Buyers can choose from existing towel styles or develop customized specifications according to their target market, retail positioning, required quality and purchasing budget.
Common options include:
- 100% cotton face towels
- Combed cotton face towels
- Long staple cotton towels
- Bamboo viscose face towels
- Bamboo cotton blended towels
- Cotton blend towels
- Solid color towels
- Jacquard towels
- Woven border towels
- Embroidered towels
- Custom logo towels
- Hotel and hospitality towels
- Retail packed face towel sets
Face Towels Designed for Daily Personal Care
Face towels are mainly used for:
- Washing and drying the face
- Hand drying
- Daily personal care
- Bathroom use
- Beauty and skincare routines
- Hospitality applications
- Household textile sets
- Gift and retail towel collections
Because face towels come into frequent contact with skin, buyers usually pay particular attention to softness, absorbency, fabric construction, washing durability and surface feel.
Different materials and fabric specifications can be selected depending on the intended market.
Common Face Towel Materials
100% Cotton Face Towels
Cotton is one of the most widely used materials for face towels.
It offers a familiar natural hand feel, good moisture absorption and broad suitability for household, retail and hospitality markets.
Cotton face towels can be produced in different yarn qualities and GSM levels depending on the required softness, thickness and price.
They are suitable for:
- Everyday household use
- Supermarkets
- Home textile stores
- Hotels
- Private label towel brands
- Promotional textile programs
Combed Cotton Face Towels
Combed cotton goes through an additional fiber preparation process that removes shorter fibers and aligns the remaining fibers more evenly.
Compared with basic cotton constructions, combed cotton is commonly selected when buyers require:
- A smoother surface
- Softer hand feel
- Cleaner fabric appearance
- Better positioning for mid-range or higher-quality towel collections
Combed cotton is a practical option for private label brands that want to differentiate their towels from entry-level products without moving into highly specialized materials.
Long Staple Cotton Towels
Long staple cotton can be used for towel collections where buyers require a softer and more refined hand feel.
Longer fibers can help produce smoother yarns and improve the overall appearance of the towel when the yarn quality and fabric construction are properly controlled.
This material is generally suitable for:
- Premium home textile ranges
- Hotel towel programs
- Gift towel collections
- Higher-end private label products
The exact cotton grade should be confirmed according to the customer's price and quality requirements.
Bamboo Viscose Face Towels
Products commonly marketed as bamboo fiber towels are often produced using bamboo-derived viscose.
Bamboo viscose is known for its soft and smooth hand feel and good moisture absorption.
It is commonly used for face towels intended for:
- Personal care
- Home textiles
- Beauty-related product ranges
- Gift towel sets
- Private label collections
Buyers can also choose bamboo viscose blended with cotton to adjust softness, absorbency, durability and cost.
Bamboo Cotton Blend Towels
Bamboo viscose and cotton can be combined in different ratios.
These blended constructions are often selected when buyers want to balance:
- Softness
- Absorbency
- Fabric strength
- Washing performance
- Cost
The exact blend ratio can be developed according to your product positioning.
Cotton Blend Face Towels
Cotton can also be combined with other commonly used textile fibers to achieve different performance or pricing targets.
Blended face towels may offer advantages such as:
- Faster drying
- Improved dimensional stability
- Increased durability
- More controlled cost
For B2B projects, the material should be selected based on the intended retail market rather than simply choosing the lowest unit price.
Softness, Absorbency and Fabric Construction
The performance of a face towel is not determined by material alone.
Important factors also include:
- Yarn quality
- Fiber composition
- Loop density
- Fabric weight
- Pile height
- Weaving method
- Finishing process
- Edge construction
Two towels made from the same cotton fiber can still feel very different depending on their GSM and construction.
For this reason, buyers should confirm both material and towel specification when comparing quotations.
Custom GSM Options
Face towels can be developed in different fabric weights.
Lower GSM towels are generally:
- Lighter
- Faster drying
- Easier to pack
- Suitable for price-sensitive markets
Higher GSM towels generally provide:
- Fuller hand feel
- Greater thickness
- More substantial appearance
- Higher perceived retail value
There is no single GSM that is suitable for every market.
We can help buyers select an appropriate range according to:
- Product use
- Retail positioning
- Target price
- Packaging requirements
- Shipping considerations
Custom Face Towel Sizes
Face towels are available in different dimensions according to regional preferences and product use.
Common configurations may include:
- Small face cloths
- Standard face towels
- Hand towel sizes
- Longer rectangular face towels
- Coordinated towel sets
Custom dimensions can also be produced according to buyer specifications.
If your market already uses a standard size, please provide the dimensions when requesting a quotation.
Available Surface and Design Options
Our face towel sourcing range is not limited to plain solid-color towels.
Different surface and decorative options can be developed, including:
Plain Terry Towels
Classic towel construction suitable for high-volume household and hospitality markets.
Jacquard Towels
Patterns can be integrated into the fabric structure to create a more distinctive appearance.
Jacquard construction is suitable for branded collections and retail products where visual differentiation is important.
Woven Border Towels
Decorative borders can be used to improve product appearance while keeping the main towel body simple.
Embroidered Face Towels
Embroidery can be applied for:
- Brand logos
- Hotel names
- Simple decorative elements
- Private label collections
Printed Towels
Certain towel constructions can support decorative printing depending on the fabric and intended design.
Striped and Color-Block Towels
Color combinations and border structures can be developed according to the buyer's collection.
Custom Colors
Face towels can be supplied in:
- White
- Grey
- Blue
- Pink
- Beige
- Green
- Brown
- Neutral colors
- Pastel colors
- Custom dyed colors
Color availability depends on material, quantity and production method.
For custom brand programs, buyers can provide:
- Pantone references
- Physical color samples
- Existing product samples
to help confirm the target color.
Custom Logo and Branding
We support different branding options for private label towel projects.
Depending on the towel construction and design, options may include:
- Embroidered logo
- Woven brand label
- Printed label
- Care label
- Jacquard logo
- Hangtag
- Barcode label
- Custom paper sleeve
- Custom retail packaging
The most suitable logo method depends on the towel material, order quantity, logo complexity and target cost.
Private Label Face Towels
Face towels are suitable for private label development because the product can be differentiated through a combination of material, color, design, packaging and branding.
A typical private label project may include:
- Selecting the towel material
- Confirming size and GSM
- Selecting colors
- Confirming weaving or surface design
- Adding the brand logo
- Designing labels
- Developing retail packaging
- Producing samples
- Confirming the approved sample
- Starting bulk production
This allows buyers to develop a complete branded towel product rather than purchasing only a generic stock item.
Buyers developing a coordinated bathroom towel collection can also explore our custom bath towels for larger-size towel options using matching materials, colors, logos and packaging.
Face Towel Packaging Options
Packaging can be customized according to the sales channel.
Common options include:
- Individual polybag
- Paper sleeve
- Belly band
- Printed box
- Gift box
- Multi-piece towel set
- Retail hanging packaging
- Custom branded packaging
- Master carton packaging
For supermarkets and retail chains, barcode labels, product information and carton markings can also be coordinated according to buyer requirements.
Face Towels for Different B2B Markets
Home Textile Importers
Importers can combine different towel materials, sizes and colors into a broader home textile assortment.
Supermarkets and Retail Chains
For mass retail, buyers often focus on:
- Consistent sizing
- Competitive pricing
- Retail-ready packaging
- Stable color selection
- Repeatability
Private Label Brands
Private label buyers typically require more customization in:
- Fabric
- GSM
- Colors
- Logo
- Labels
- Packaging
Hotels and Hospitality Buyers
Hospitality projects generally prioritize:
- Consistent quality
- Washing durability
- Standardized colors
- Reliable repeat orders
Beauty and Personal Care Brands
Soft face towels can also be incorporated into skincare, beauty and personal care product ranges.
E-Commerce Sellers
Online sellers often benefit from:
- Distinctive colors
- Multi-piece sets
- Gift packaging
- Clear material positioning
- Custom branding
How to Select the Right Face Towel Specification
When sourcing face towels, unit price should not be evaluated separately from the specification.
A useful comparison should include:
- Fiber composition
- Yarn quality
- GSM
- Dimensions
- Weaving structure
- Color
- Edge finishing
- Logo method
- Packaging
- Order quantity
For example, two suppliers may both quote a "100% cotton face towel," but their actual fabric weight, yarn quality, density and finishing may be different.
Providing detailed specifications helps ensure that quotations are genuinely comparable.
For a broader comparison of towel materials, GSM, sizes, construction, customization and supplier selection, read our complete guide on how to source towels from China.
Sample Development
Samples can be arranged before bulk production.
For custom projects, buyers can evaluate:
- Material
- Hand feel
- Absorbency
- Fabric weight
- Dimensions
- Color
- Logo appearance
- Sewing
- Border quality
- Packaging
For existing products, available samples may be used first to confirm quality direction before customization.
Quality Control for Face Towels
Quality control requirements can be established according to the project.
Typical inspection items may include:
- Material and composition
- Product dimensions
- GSM or weight
- Color consistency
- Fabric appearance
- Weaving defects
- Loose threads
- Sewing quality
- Edge finishing
- Logo position
- Embroidery quality
- Label information
- Packaging
- Quantity
For private label orders, the approved sample can be used as a reference during bulk production.
Why Source Face Towels Through SML Supply?
SML Supply works with international B2B buyers who need more than one fixed stock product.
Our role can include:
- Product sourcing
- Supplier comparison
- Material selection
- Specification development
- Sample coordination
- Private label development
- Packaging coordination
- Quality control
- Export support
This is particularly useful for buyers who want to build a complete face towel collection rather than purchasing only one design.
The products shown on this page are therefore intended as reference examples of the styles and constructions available, not the full limit of our sourcing range.
Face Towel Specifications
Item | Available Options |
|---|---|
Product | Face Towels / Face Cloths / Hand Towels |
Material | Cotton, combed cotton, long staple cotton, bamboo viscose, bamboo cotton blends and other common towel fabrics |
Size | Standard and custom sizes |
GSM | Multiple fabric weights available |
Color | Stock and custom colors |
Construction | Terry, jacquard, woven border and other common towel structures |
Logo | Embroidery, woven label, jacquard or suitable custom method |
Design | Existing or custom |
Packaging | Polybag, sleeve, box, gift set or private label packaging |
Branding | OEM / Private Label |
Order Type | Wholesale and custom production |
Specifications are confirmed according to individual project requirements.
Wholesale and Custom Face Towel Orders
We supply face towels for buyers including:
- Home textile wholesalers
- Importers
- Distributors
- Supermarket suppliers
- Retail chains
- Hotels
- Hospitality suppliers
- Beauty brands
- Gift companies
- Online retailers
- Private label brands
Whether you require a standard cotton towel or a fully customized private label collection, we can evaluate appropriate sourcing and production options according to your requirements.
How to Request a Quotation
For a more accurate quotation, please send:
- Target material
- Towel size
- GSM if available
- Required quantity
- Color
- Logo requirements
- Packaging requirements
- Destination country
- Reference images if available
If you do not yet know the exact specification, you can also tell us:
- Target market
- Target retail price
- Intended use
- Required quality level
We can then help identify suitable product specifications.
Source Custom Face Towels from China
If you are looking for a face towel supplier in China for wholesale, private label or customized sourcing, SML Supply can help develop a suitable product range.
Our available products are not limited to the towel styles displayed on this page.
Send us your reference products, specifications or target requirements, and we can source or develop suitable cotton face towels, bamboo viscose face towels, custom logo towels and private label towel collections for your market.
Author: Connor Ma, Founder of SML Supply
Published by: SML Supply



